Tier 01
Free Community
Free
Wrap shop owners getting started, or sizing up WSA before they commit.
- Private Facebook group
- Cofounder visibility on threads
- No commitment, no card
Built by wrap-shop owners. For wrap-shop owners.
Dan
Identity Graphx
Brent
Design It
John
Vinyl Images
Stop being the hero. Start being the system.
The Operator Membership: a monthly cofounder call, a private cohort of owners, and WSAi trained on your numbers. Operations only, never the squeegee side.
$150 a month · Cancel anytime · Serious operators only
Why this is different
Not another install
technique course.
- Built by practitioners, not consultants.
- Systems over motivation.
- Accountability-driven transformation.
- Not a course — a coaching program.
- Built by wrap shop owners, for wrap shop owners.
- Real systems, real transformation.
Where you fit
Four rungs.
One ladder.
Free Facebook on rung one. The Operator is open now, the AI advisor plus a monthly call. The 6-month coaching program runs by application. The workshop runs three times a year.
Tier 02
The Operator
$150/mo · or $1,500/yr
Owners who need the systems and a second brain now, not at the next cohort.
- WSA AI advisor, trained on our frameworks, playbooks, and real shop case studies
- Grounded in your own shop’s numbers, not generic advice
- One live call a month with a cofounder
- Your dashboard: pipeline, margins, the numbers you keep guessing at
- Cancel anytime
Tier 03
6-Month Coaching Program
By application · enrollment closed
The deepest work we do. Hands-on accountability and direct access to all three of us.
- Weekly group coaching calls
- Direct access to Dan, Brent, and John
- Full course library + WhatsApp mastermind
- Free seat at the Printing Profits workshop
- Everything in the The Operator membership, included
Tier 04
Printing Profits Workshop
3x a year · in person
A two-day operations intensive, limited seats per cohort. Open to anyone — free for coaching clients.
- 2-day in-person workshop
- Workbook with nine deliverables
- Cofounder roundtable
- Pacific, MO (St. Louis metro)
Where are you right now?
Pick the version of you.
Four operators. Four starting points. We will tell you the rung that fits.
The Plateau Shop Owner
You hit the ceiling. Doing 40 to 80K a month and you cannot scale past yourself.
That is me →
The Aspiring Wrap Entrepreneur
You want to launch a wrap business. You just need a system to start on.
That is me →
The Skilled Installer Turned Entrepreneur
You can wrap anything. Running the business side is where it gets hard.
That is me →
The Expanding Service Provider
Sign shop, detailer, printer — adding wraps is the next move.
That is me →
What operators say
Don't just take our word for it.
Working with them has been a game-changer for me! I came into the coaching process feeling lost and unsure about my career path. Through insightful discussions and tailored strategies, I gained clarity on my goals and developed a concrete plan to achieve them. I now feel empowered and motivated to take action, and I couldn't be happier with the progress I've made!
Stephen S.
WSA member
Built by
Three founders.
Three shops. Zero theory.
Wrap Shop Academy is not a consultant program. Every cofounder runs a wrap business right now.
Dan Workman
Identity Graphx
Started Identity Graphx in his parents' 2-car garage. Grew it into a 7-figure commercial wrap powerhouse in Salt Lake City. Specializes in HVAC, electrical, and plumbing fleet branding.
Brent Knott
Design It Wraps & Upfitting
Owner of Design It Wraps. Founder of TorqCRM + Wrap Shop Talk. Scaled solo installer to multi-location 7-figure operation. Runs the business remotely from Guadalajara — eight months out of the shop and counting.
John Duever
Vinyl Images
Owner of Vinyl Images. Known across the industry for operational excellence and the systems that make it repeatable. Proved you can build a wrap business that runs without you.
Ready?
Apply to work with us.
Two-minute qualifier. We confirm fit on a short call before sending payment instructions. Applying does not bill you.
Your answers stay confidential · Operations only · Limited seats