Tier 01
Free Community
Free
Wrap shop owners getting started, or sizing up WSA before they commit.
- Private Facebook group
- Cofounder visibility on threads
- No commitment, no card
pre-launch · career-change-curious
The Aspiring Wrap Entrepreneur
You want to launch a wrap business. You just need a system to start on.
What we recommend for you
One rung at a time.
Start with the free community. Spend 30 days reading along, asking the questions you do not want to embarrass yourself with, and watching how working operators actually talk about pricing, hiring, and first jobs. Move up when you are ready.
Where you fit
Four rungs.
One ladder.
Free Facebook on rung one. The Operator is open now, the AI advisor plus a monthly call. The 6-month coaching program runs by application. The workshop runs three times a year.
Tier 02
The Operator
$150/mo · or $1,500/yr
Owners who need the systems and a second brain now, not at the next cohort.
- WSA AI advisor, trained on our frameworks, playbooks, and real shop case studies
- Grounded in your own shop’s numbers, not generic advice
- One live call a month with a cofounder
- Your dashboard: pipeline, margins, the numbers you keep guessing at
- Cancel anytime
Tier 03
6-Month Coaching Program
By application · enrollment closed
The deepest work we do. Hands-on accountability and direct access to all three of us.
- Weekly group coaching calls
- Direct access to Dan, Brent, and John
- Full course library + WhatsApp mastermind
- Free seat at the Printing Profits workshop
- Everything in the The Operator membership, included
Tier 04
Printing Profits Workshop
3x a year · in person
A two-day operations intensive, limited seats per cohort. Open to anyone — free for coaching clients.
- 2-day in-person workshop
- Workbook with nine deliverables
- Cofounder roundtable
- Pacific, MO (St. Louis metro)
Built by
Three founders.
Three shops. Zero theory.
Wrap Shop Academy is not a consultant program. Every cofounder runs a wrap business right now.
Dan Workman
Identity Graphx
Started Identity Graphx in his parents' 2-car garage. Grew it into a 7-figure commercial wrap powerhouse in Salt Lake City. Specializes in HVAC, electrical, and plumbing fleet branding.
Brent Knott
Design It Wraps & Upfitting
Owner of Design It Wraps. Founder of TorqCRM + Wrap Shop Talk. Scaled solo installer to multi-location 7-figure operation. Runs the business remotely from Guadalajara — eight months out of the shop and counting.
John Duever
Vinyl Images
Owner of Vinyl Images. Known across the industry for operational excellence and the systems that make it repeatable. Proved you can build a wrap business that runs without you.