About Wrap Shop Academy

Three operators.
One coaching program.

Wrap Shop Academy was founded by three owners who run wrap businesses today — not consultants. The brief: take what worked for us and turn it into a coaching program any shop owner can follow.

Built by

Three founders.
Three shops. Zero theory.

Wrap Shop Academy is not a consultant program. Every cofounder runs a wrap business right now.

Dan Workman, Identity Graphx

Dan Workman

Identity Graphx

Started Identity Graphx in his parents' 2-car garage. Grew it into a 7-figure commercial wrap powerhouse in Salt Lake City. Specializes in HVAC, electrical, and plumbing fleet branding.

Brent Knott, Design It Wraps & Upfitting

Brent Knott

Design It Wraps & Upfitting

Owner of Design It Wraps. Founder of TorqCRM + Wrap Shop Talk. Scaled solo installer to multi-location 7-figure operation. Runs the business remotely from Guadalajara — eight months out of the shop and counting.

John Duever, Vinyl Images

John Duever

Vinyl Images

Owner of Vinyl Images. Known across the industry for operational excellence and the systems that make it repeatable. Proved you can build a wrap business that runs without you.

Have a question for one of us?

Drop your shop name and what you are stuck on. One of the three of us will reach back out.

Join The Operator