Tier 01
Free Community
Free
Wrap shop owners getting started, or sizing up WSA before they commit.
- Private Facebook group
- Cofounder visibility on threads
- No commitment, no card
sub-$30K/mo · technician-to-owner
The Skilled Installer Turned Entrepreneur
You can wrap anything. Running the business side is where it gets hard.
What we recommend for you
One rung at a time.
You did not get into business to fight QuickBooks. The Operator is trained on how real shops price, hire, and systematize, grounded in your own numbers. Ask it the thing you would be embarrassed to ask out loud. One live call a month with a cofounder when you need a human. A hundred and fifty a month.
Where you fit
Four rungs.
One ladder.
Free Facebook on rung one. The Operator is open now, the AI advisor plus a monthly call. The 6-month coaching program runs by application. The workshop runs three times a year.
Tier 02
The Operator
$150/mo · or $1,500/yr
Owners who need the systems and a second brain now, not at the next cohort.
- WSA AI advisor, trained on our frameworks, playbooks, and real shop case studies
- Grounded in your own shop’s numbers, not generic advice
- One live call a month with a cofounder
- Your dashboard: pipeline, margins, the numbers you keep guessing at
- Cancel anytime
Tier 03
6-Month Coaching Program
By application · enrollment closed
The deepest work we do. Hands-on accountability and direct access to all three of us.
- Weekly group coaching calls
- Direct access to Dan, Brent, and John
- Full course library + WhatsApp mastermind
- Free seat at the Printing Profits workshop
- Everything in the The Operator membership, included
Tier 04
Printing Profits Workshop
3x a year · in person
A two-day operations intensive, limited seats per cohort. Open to anyone — free for coaching clients.
- 2-day in-person workshop
- Workbook with nine deliverables
- Cofounder roundtable
- Pacific, MO (St. Louis metro)
Built by
Three founders.
Three shops. Zero theory.
Wrap Shop Academy is not a consultant program. Every cofounder runs a wrap business right now.
Dan Workman
Identity Graphx
Started Identity Graphx in his parents' 2-car garage. Grew it into a 7-figure commercial wrap powerhouse in Salt Lake City. Specializes in HVAC, electrical, and plumbing fleet branding.
Brent Knott
Design It Wraps & Upfitting
Owner of Design It Wraps. Founder of TorqCRM + Wrap Shop Talk. Scaled solo installer to multi-location 7-figure operation. Runs the business remotely from Guadalajara — eight months out of the shop and counting.
John Duever
Vinyl Images
Owner of Vinyl Images. Known across the industry for operational excellence and the systems that make it repeatable. Proved you can build a wrap business that runs without you.